Location: Berkeley College, Manhattan Campus
Date: October 23, 2015 – 3:00pm-5:00pm
Contact: Robin O’Hanlon- robin.ohanlon@mssm.edu
Rory Sacks – rory.sacks@mssm.edu
Marketing Books
Alman, Susan W., and Sara Gillespie Swanson. Crash Course in Marketing for Libraries. Santa Barbara,
CA: Libraries Unlimited, 2014.
Daum, Kevin. Video Marketing that Doesn’t Suck. Hoboken, NJ: For Dummies, 2012.
Entrepreneur Publishing. Video Marketing: How to Produce Viral Films and Leverage Facebook, YouTube,
Instagram and Twitter to Build a Massive Following. Amazon Digital Services, 2014.
Potter, Ned. The Library Marketing Toolkit. London: Facet Publishing, 2012.
Wood, Sandra M., and Robert J. Lackie. Creative Library Marketing: Best Practices. Lanham, Maryland:
Rowman & Littlefield Publishers, 2015.
Web based-animation tools
- GoAnimate – “Is a cloud-based platform for making animated business videos.”
- Fee- 3 tier model, $40-$160 month
- Common Craft – “Ourlibrary of ready-make videos is designed to help you introduce complex subjects in about three minutes. Members can embed videos, download the files, and even use versions with captions.”
- Fee – Based on organization size/type
- Moovly – “Create animated videos and presentations with this free online video maker software.””
- Fee- 3 tier model, Free-$25/month
- PowToon –“Sells cloud-based software for creating animated presentations and animated explainer videos.”
- Fee- 3 tier model, Free-$127/month
- CrazyTalk – “Uses sound and text to vividly animate facial images.”
- Fee- Software – Pro $200.00/Standard – $99.00
- Sellamations – “Sellamation can create scribed doodle videos from practically any topic using rapid drawn animation techniques.”
- Fee- Starts at $297.00 per minute
Video Production Help – NYC Area
- Manhattan Neighborhood Network – http://www.mnn.org
- Downtown Community Television Center – http://www.dctny.org